I built a campaign for the ROM’s mineral gallery using bold posters and simple definition cards. The whole point was to make rocks feel powerful, not passive. I focused on raw texture, clear type, and layouts that hit hard without overcomplicating things. Each mineral gets treated like it belongs in a record store or a gallery wall. The cards give you just enough context to care, and the visuals do the rest. It’s stripped back and confident. No filler. Just rocks, shown the way they deserve to be seen.