“Escape the Nightmare” is a horror-inspired campaign that turns the fear of a bad job into something cinematic. We built it around the idea of a controlling boss pulling puppet strings and brought it to life through a TV spot, web banner, radio ad, and transit shelter.

As art director, I used classic horror visuals like dark shadows, glowing string motifs, sharp typography, and a moody red and black palette. Everything was built using online imagery with a focus on tension, framing, and tone.

It looks like a horror film, but the twist is simple: the monster is not unstoppable. You can escape. Just use Indeed.

AD: Nathan Graham
COPY: Nathan Graham
STRAT: Moojan Daneshfar