What's the Occasion? YOU - Sephora Collection

What’s The Occasion is a campaign that flips the idea that you need a reason to wear makeup. Our research showed that a lot of people felt like they needed an excuse — a date, an event, something special. We wanted to challenge that thinking. The message is simple: you are the occasion. It’s about giving people the confidence to wear makeup whenever they want, just because they feel like it. Visually, we kept it bold and minimal. Strong colors, clean type, and the word “YOU” written in makeup to make the message clear and confident.

AD: Nathan Graham & Shylo Syed
Copy: Laura Azambuja & Jose